Management Strategy

For the market to aim for expanding the life span of buildings,
we would like to contribute to sustainable society by challenging diverse needs from surface conditioners to finishes with our water based and inorganic products.



Corporate Philosophy

Kikusui was established in 1959 when Japan started to become a part of the largest economic countries. During rapid economic growth and the whole industries had started mass production, what we set as the Corporate Philosophy is seeking for what’s important for the society, people and environment. In terms of our slogan “Living Together With Humans And Nature“, We have kept challenging new subjects and contributing to society on the basis of global perspective.
Since then, this philosophy has helped develop high-quality/high-performance and environmentally-friendly architectural finishes, which ensures our existence contributing to society as an eco-friendly company.
What we aim for now is one and only technology. Based on our steadfast corporate philosophy, we attempt to grow mutual prosperity with our customers by expanding our business with base materials and architectural finishes while focusing on renovation market.


Strategic Policy

(1)Building Revenue Base
We attempt to increase productivity and competitive products by managing resources, such as:

A.Dealing with changes in circumstances surrounding us including environmental problems;
B.Resource management;
C.Alignment of 5 projects (increase productivity, competitive products, strengthen production infrastructure and etc.)

(2)Expanding Environmentally-friendly Products
Focusing on developing, producing and selling water-based/inorganic products, we attempt to reduce emissions, such as:

A. Proposing habitant-friendly products as increasing renovation works;
B. Appropriate addressing for the paint containing hazardous substance (asbestos, PCB, lead, chromium and etc.)
(3)Sustainable Supply Chain
We challenge recycling business activities and aim to build sustainable supply chain:

A.Reduce environmental damages in the process of providing the paint film through production, sales and application.

(4)Promoting Work Style Reform
We continue to improve better work environments for workers, such as:

A.Improving better work environments for employees to expand sustainable business activities;
B.Commitment to SDGs.

Financial Goal

We will be committed to renovation market and aim for consolidated sales of 25 billion yen as of March in 2025. In addition, we will manage resources and improve productivity plus competitive products, which will help increase our profitability.

Addressing Social Issues

【Promoting SDGs】
We will contribute to creating the future of community and achieve sustainable society.
We will contribute to SDGs by addressing three goals.